— Dr Pepper/Seven Up was hoping a novel Internet campaign would generate buzz about its new flavoured milk drink, Raging Cow.
Instead, consumers are raging about the company's marketing tactics, labelling the effort "shady" and "immoral." Some are calling for a boycott of the product, just as it is being rolled out to U.S. stores.
I've been to the Raging Cow site, and I think it is very clever so I will not boycott it.
Raging Cow See it for yourself!